It is unimaginable that not too long ago there are not many coffee shops around that are offering real coffees but today, coffee has become part of our daily routine, part of our life. The youth of today are not averse to spending time at the various coffee houses which have sprung up at most of the nooks and corners of big and small cities. Also inspired by the fact that Indonesia is on the top 5 list of coffee-producing countries, Giordano Indonesia launched a new campaign named My Cup of Story. Giordano uses the characteristic and story between each coffee bean as a metaphor to represent all the different & unique personalities of an individual. In this collection, Giordano collaborating with people from nulisbuku.com to create some illustrations and quotes to be printed on t-shirts & pullovers highlighting Indonesia’s best coffee such as Gayo from Aceh, Mandheling from Medan, Bali, Toraja and Wamena from Papua. They come in neutral colors like black, white and beige that are easy to mix and match and will work well with your wardrobe.